WE CAN’T HAVE A SOBER GENERATION AS A RESULT OF A TREND.
The hot topic in town is the eradication of alcohol consumption alongside other drugs, especially among youth. It got so popular that a particular campaign was started by the government to mobilise the youth to stay sober. The campaign is famously known as SOBER GENERATION. A lot of people are talking about it, and it's clear that we can’t have a productive young generation which is not sober. In what we can call the first strike, a lot of low-quality manufactured liquors were identified and production was shut down. A lot of them didn’t meet the health quality standards. The common terms commonly used these days is how alcohol is not good for the health of Rwandans, even the health minister frequently elaborates is clearly. Observing this from a distance, something feels off. How can we start a campaign to have a sober generation while giant alcohol producing companies like Bralirwa still producing alcohol? How can we keep talking of a sober generation whi...